Sharp Air Purifier Review – 1st 5 Key Factors Model

To launch our debut Air Purifier Review – 5-Key Factors Model, we begin with the Sharp Air Purifier Review.

In our earlier post, we dealt at length about the glaring absence of a Scientific Peer Review in the ionic air purifier industry. Consequently, we have extended our model to add Scientific Peer Review as a fifth key factor. This is even if it will draw a blank. It would be thrilling if the empty space sets off a budding scientist or researcher to embark on the first independent scientific peer review for an ionic air purifier technology. If I am aiming to be noticed, being the first with a scientific peer review in a multi-million industry seems a logical choice.Every marketer of an ionic air purifier will have no choice but to quote me!

Our Sharp Air Purifier Review of several articles will touch on all aspects of the Air Purifier Review – 5-Key Factors Model i.e.:

(1) Safety – in relation to the reactive agent
(2) Safety – in relation to by-products
(3) Efficacy – the reactive agents work in the lab
(4) Efficiency – the reactive agents work in the real world
(5) Scientific Peer Review.

Soon to be 100 years old, Sharp is a Japanese company with a solid track record. In business, that speaks volumes, which explains why we picked Sharp for our first review. The first article of our Sharp Air Purifier Review at Ezine.com provides a brief history of Sharp Corporation as well as including a concise overview of their unique ionic air purification technology.

Apart from impressive history, what caught our attention was the fact that Sharp seems genuine in being transparent with information. Not total transparency, but enough to outshine others.

Sharp Air Purifier Review – Unusual Insight of Marketing Strategy

Amazing transparency at a level seldom seen before, the marketing strategy for Plasmacluster Ion Technology is revealed! On 16 January 2009, Sharp explained its phased marketing approach as follows:

(a) Phase I

Focus on research and development resulting in a constant stream of Plasmacluster Ion technology in air purifiers, air conditioners, washers/dryers, cyclonic vacuum cleaners, refrigerators and LED lightings.

(b) Phase II

Concentrated attention on “academic marketing”, a method that obtains scientific evidence of the efficacy of a certain technology through cooperative research with leading academic organisations and developing consumer products based on this proof. Sharp worked with 13 academic research organizations globally to scientifically demonstrate the efficacy of Plasmacluster Ion technology against 27 pathogens and harmful substances, including allergens, mold, odors and airborne bacteria and viruses.

(c) Phase III

Sharp is now moving towards demonstrating the effectiveness of the technology in actual living spaces. On 16 January 2009, Sharp announced that it was currently working with 24 different companies to incorporate Plasmacluster Ion technology into their products.

These include car air conditioners, railcar air conditioners, mist sauna, air sanitizer, smoke control systems, whole house air conditioning system, commercial air conditioning and heating duct systems for hotels and hospitals, electric bathroom heater/ventilator/dryer, elevators, toilets, gas fan heater, etc.

Our Sharp Air Purifier Review include several articles. These comprise an overview of the patent-pending Plasmacluster Ion technology, a look at what actually went into the “academic marketing” that Sharp has carefully honed into an art and also a peek into their future. Academic marketing is defined by Sharp in our Ezine article which you can access via the widget on our blog.

No announcements have been made but it seems fairly obvious that Sharp intends to monopolize the ionic air purifier industry. Their massive investment in the ever-improving state-of-the-art technology and their intense determination in academic marketing leave no doubt in our minds that they will thrive, sooner rather than later.

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